The Task
Prepare a 12-second storyboard for a fictional blue, 350 ml desk mug using an approved product photograph. The result is a test brief you can take to a video tool, not a promise that the tool can reproduce every shot.
This is an editorial worked example. No commercial campaign, customer result, or vendor video-generation test is claimed. The draft and correction below demonstrate a review process; the final video still needs to be produced and checked.
Start With A Small Source Brief
| Item | Approved input |
|---|---|
| Product | Blue desk mug, 350 ml |
| Photograph | Your own image, or an image you have permission to use |
| Audience | People furnishing a small home desk |
| Message | A simple addition to a morning desk routine |
| Required format | A proposed 12-second vertical composition |
| Unknown | Heat retention, dishwasher suitability, materials and environmental claims |
For this fictional exercise, those facts are the whole brief. Substitute your own verified facts before using it for a real product. Avoid uploading client assets until the selected service’s current terms and data policy are acceptable.
Ask For A Plan Before Generating Video
Create a three-shot storyboard using only this approved brief:
blue desk mug, 350 ml, a quiet home-desk morning routine.
Proposed total duration: 12 seconds, vertical composition.
For each shot give duration, action, camera direction, and overlay text.
Do not invent performance, material, sustainability, or health claims.
Keep the mug's shape and color consistent. Mark unknowns explicitly.
Treat this as a plan, not evidence that any tool supports the exact controls.
Catch A Plausible But Unsupported Draft
An illustrative first draft might say: “An eco-friendly mug that keeps coffee hot all morning.” Neither claim is in the source brief. Attractive wording does not supply evidence. Remove both and replace them with “A quiet start.”
Similarly, a generated frame could alter the handle, add a logo, or show a different blue. Those are product inaccuracies even if the clip looks polished.
Corrected Storyboard
| Time | Shot and camera | Overlay | Acceptance check |
|---|---|---|---|
| 0-4 s | Still mug beside a closed notebook; gentle push-in | A quiet start. | Shape, color and handle match the approved photo |
| 4-8 s | Side view on the same desk; restrained movement | Blue desk mug | No invented logo, materials or performance claims |
| 8-12 s | Clear product frame with space around the mug | 350 ml | Text is accurate and readable; no extra product features |
Add text in an editor if the generated lettering is unreliable. Review the framing in the intended player rather than assuming every overlay is visible. The durations are editing targets, not verified generation limits.
Test One Shot First
Use the first shot as a low-scope trial before committing to a full sequence. Check current access, pricing, input support and usage rights on the official service. Record the actual prompt, settings, generation date, attempts and cost if you run a test. Do not fill those fields with estimates presented as results.
Reject or correct a shot if product geometry changes, the background introduces unwanted brands, or the result implies an unsupported claim. Check music and image permissions separately; a generated asset is not a license guarantee.
What You Have At The End
You have an approved brief, a corrected three-shot plan, and explicit checks for a future video test. You do not yet have a validated finished advertisement. Keep the original draft beside the correction so another reviewer can see which claims were removed and why.
Explore the reviewed Kling AI and Seedance pages, then use the Video Tools comparison to check candidates. This exercise does not rank them or claim either produced the example.