Netflix

Netflix has recently made headlines by releasing its comprehensive guidelines for the use of generative AI in its productions, marking a significant step in the entertainment industry. The core principle of these guidelines seems to be a clear directive: creators should seek permission rather than forgiveness, particularly when it comes to the use of proprietary data. This cautious approach reflects a growing awareness of the legal and ethical implications of AI in creative processes.

Netflix has taken a significant leap into the future of filmmaking by confirming its use of generative artificial intelligence (AI) in the production of its original series, The Eternaut. This groundbreaking decision marks the first time the streaming giant has utilized AI to create final on-screen visual effects, showcasing a potential shift in how films and series are produced. Co-CEO Ted Sarandos highlighted that the use of AI allowed for the creation of a complex scene involving a building collapse in Buenos Aires, which would have been prohibitively expensive with traditional VFX methods.