Market Insights

The generative AI landscape is experiencing explosive growth, with apps generating nearly $2 billion in revenue in just the first half of 2025. This surge, driven by increased user engagement and diverse applications, highlights the technology’s rapid adoption and its potential to reshape how we interact with digital content.

According to a recent report by Sensor Tower, users spent an astonishing 15.6 billion hours on generative AI apps, marking an 84% increase from the previous period. With ChatGPT leading the charge, the app’s usage patterns are beginning to mirror those of traditional search engines, indicating a significant shift in user behavior and preferences.