Film Production

Netflix has taken a significant leap into the future of filmmaking by confirming its use of generative artificial intelligence (AI) in the production of its original series, The Eternaut. This groundbreaking decision marks the first time the streaming giant has utilized AI to create final on-screen visual effects, showcasing a potential shift in how films and series are produced. Co-CEO Ted Sarandos highlighted that the use of AI allowed for the creation of a complex scene involving a building collapse in Buenos Aires, which would have been prohibitively expensive with traditional VFX methods.