A recent survey by CHOSUNBIZ highlights a significant public concern regarding generative AI, with 90% of respondents fearing potential privacy breaches. This technology, capable of creating realistic images, videos, and text, has raised alarms due to its misuse in spreading misinformation and manipulating personal data. As generative AI becomes more prevalent, these concerns are only expected to escalate. Moreover, the survey indicates that 80% of participants advocate for stricter regulations to oversee the use of generative AI.

In the latest episode of Risk in Context, we delve into the transformative power of generative AI and how businesses can harness its capabilities through effective cross-organizational strategies. The discussion highlights that while generative AI presents incredible opportunities for innovation and efficiency, its successful implementation requires collaboration across various departments and teams. Organizations that adopt a holistic approach to integrating generative AI can unlock significant benefits, from enhancing creativity to streamlining processes.

PwC India has recently unveiled the Navigate Tax Hub, a groundbreaking platform that harnesses the power of generative AI to revolutionize tax and regulatory operations. This innovative tool is designed to enhance the efficiency of tax departments, providing organizations with a comprehensive library of tax content sourced from trusted authorities like Taxsutra. By integrating advanced AI capabilities, the Navigate Tax Hub aims to streamline tasks such as tax research, document preparation, and strategic planning, ultimately transforming how tax professionals operate.